For many franchise owners of The Generics Pharmacy (TGP), opening a pharmacy was initially a way to secure a stable income for their families. Over time, however, the business evolved into a broader mission of helping communities gain access to affordable medicines and healthcare.
Franchisees in Cabanatuan City and Bacolod City shared how their decision to join TGP became both a business opportunity and a form of public service, particularly in areas where affordable medication options were limited.
In Cabanatuan City, husband-and-wife entrepreneurs Jul and Darlene De Guzman said they were drawn to TGP’s purpose-driven business model when they opened their first branch in 2008. Starting with hands-on store operations, the couple eventually expanded their branches across Central Luzon. Beyond business growth, they said the experience strengthened their leadership skills and deepened their commitment to community service.
Meanwhile, Bacolod-based franchisees Tweet and Daves Campos identified a gap in affordable medicine access after noticing the lack of TGP branches in the city. The couple opened their first branch in 2009, aiming to provide residents with lower-cost yet reliable medicines. They said many families now depend on their stores to help manage healthcare expenses.
Both franchisees acknowledged the challenges of running a pharmacy business, including competition, staffing concerns, and operational demands. They credited TGP’s training, supply chain support, and established systems for helping them sustain and grow their operations.
The stories of these franchisees highlight how small business entrepreneurship can also create social impact. Through TGP’s expansion model, franchise owners are not only building livelihoods but also helping improve access to affordable healthcare for Filipino families.





