The Philippines’ automotive body builders see the government’s Tatak Pinoy program as a chance to put local manufacturing in the fast lane.
The Automotive Body Manufacturers Association of the Philippines (ABMAP) has expressed support for the initiative, saying it could help expand domestic production, strengthen local supply chains, and improve the competitiveness of Philippine-made automotive products.
ABMAP joined the recently concluded Tatak Pinoy Expo 2026 at the SMX Convention Center, where manufacturers from various industries showcased products and technologies highlighting Filipino innovation and production capabilities.
The event also saw Trade Secretary Cristina Roque launch the Tatak Pinoy Seal under Republic Act No. 11981, or the Tatak Pinoy Act. The law serves as the country’s first national industrial policy aimed at boosting competitiveness, creating quality jobs, and helping Philippine industries move up the global value chain.
The government’s expectations are substantial. The Department of Trade and Industry projects the Tatak Pinoy strategy could generate as much as P7.04 trillion in economic output, create 11.13 million jobs, and contribute P837.39 billion in government revenues by 2040.
For ABMAP, the program aligns with a long-standing industry goal: producing more vehicles and components locally while reducing dependence on imports.
“Filipino manufacturers have consistently shown their ability to deliver quality products and specialized transport solutions,” said ABMAP Executive Director Edgar Manuel.
The association points to locally built refrigerated vans, fire trucks, rescue vehicles, dump trucks, and other commercial transport units as examples of Filipino engineering and manufacturing expertise.
Industry leaders say stronger support for local production generates benefits beyond factory gates. Increased manufacturing activity creates jobs, develops technical skills, and supports a broad network of suppliers, fabricators, and service providers.
ABMAP said it will continue working with government agencies to promote policies that encourage innovation, attract investments, and strengthen the country’s industrial base.
As the government pushes to transform Tatak Pinoy from policy into results, manufacturers are hoping the initiative can help turn local capability into a bigger presence in both domestic and international markets.
