Effective immediately, SAP has named Verena Siow as President for its Asia Pacific (APAC) region, based in Singapore. She will lead efforts to boost customer success, speed up business transformation, and help organisations get maximum value from SAP solutions.
Siow brings nearly 30 years of tech industry experience, including 15 years at SAP – most recently as APAC Business Suite Leader, and previously as President and Managing Director for Southeast Asia.
Senior leaders noted her strong regional knowledge and customer focus will support growth amid rapid AI innovation. Siow said the role comes at a key moment, as SAP works toward the “Autonomous Enterprise” to help businesses adapt to the AI era.
SAP operates across major APAC markets, employing over 50,000 people and serving tens of thousands of customers in the region.
