Sustainability is often measured in numbers, but winning hearts is another matter. Aboitiz Foods has managed to do both.
Its flagship campaign, everymeal, has earned the Bronze Award for Best Content Campaign for Sustainability at the inaugural Content Marketing Awards Asia Pacific 2026 presented by NEXT Awards. The recognition places the company alongside regional names such as RHB Bank Malaysia, PT Telkomsel, Warner Bros. Discovery, and Sentosa Development Corporation.
The accolade is more than another trophy for the shelf. It shows that sustainability stories do not have to sound like technical reports to leave a lasting impression.
Aboitiz Foods launched everymeal to bring its sustainability efforts into the spotlight. While initiatives were already taking shape across Pilmico and Gold Coin, many remained buried in reports and operational updates. The campaign stitched them into a single narrative, showing how responsible sourcing, animal care, safer production, stronger communities, and smarter operations all connect from mill to meal.
“The everymeal campaign was created to help more people understand that sustainability is not limited to environmental initiatives,” said Joeben Gamatero II, Vice President for Agribusiness Marketing and Brand and Reputation Management. “It is also reflected in how we improve our processes, support communities, use resources responsibly, and strengthen the food value chain.”
The story clearly resonated. In 2025, everymeal generated more than 32 million online impressions, featured initiatives aligned with 13 of the 17 United Nations Sustainable Development Goals, and inspired more than 70 stories from employees across Brunei, China, Indonesia, Malaysia, the Philippines, and Vietnam.
For Chief Risk Officer Annacel Natividad, the award is both recognition and motivation. “This recognition affirms our commitment to integrating responsible practices across our operations, while reminding us that sustainability is a journey of continuous improvement,” she said. “Through everymeal, we are able to share our progress, inspire meaningful change, and encourage our team members to take an active part in our sustainability story.”
For Aboitiz Foods, the message is simple. Sustainability may begin in the supply chain, but its most compelling story is the one people can relate to, one everymeal at a time.
