The Philippines is set to gain stronger cross-border payment capabilities as Southeast Asian fintech firm Fiuu secures a JCB Direct Acquiring license covering Malaysia, Singapore, and the Philippines, opening new opportunities for local merchants to tap regional and Japanese consumer spending.
The license allows Fiuu to connect directly with JCB, one of the world’s largest payment networks, enabling the fintech company to process transactions without relying on third-party intermediaries.
For Philippine businesses, the move could mean faster settlement, improved payment reliability, greater transaction visibility, and smoother digital and in-store payment experiences for customers.
The development comes as the country’s digital economy continues to expand across retail, tourism, hospitality, and e-commerce, sectors increasingly dependent on secure and efficient payment infrastructure to serve both domestic and international consumers.
“Businesses expanding across Southeast Asia need payment partners that can combine local market understanding, direct scheme connectivity, and operational depth,” said Eng Sheng Guan, CEO of Fiuu. He said the direct acquiring relationship with JCB would allow merchants to benefit from broader acceptance, more consistent payment services, and stronger capabilities in both online and physical commerce.
The partnership also strengthens the Philippines’ position as a destination for Japanese travelers and investors. JCB has issued 181 million cards globally and is accepted at 72 million merchant locations worldwide, giving Philippine businesses wider access to an international customer base.
Fiuu processed USD 13 billion in payment volume in fiscal year 2025, highlighting its growing role in supporting digital commerce across Southeast Asia. The company said direct acquiring will help merchants simplify payment operations while improving customer experiences.
JCB International Asia Pacific Managing Director Shimpei Yamaguchi said the partnership will expand JCB acceptance across the region and support rising demand for secure, convenient, and connected payment solutions.
As Southeast Asia moves toward deeper digital integration, the initiative positions the Philippines as a more active participant in the regional payments ecosystem, supporting tourism, trade, and the continued growth of cashless transactions.
