Philippine vehicle sales remained down in the first seven months of 2026, but the rapid rise of electrified vehicles is reshaping the market as their share of total sales approaches 16 percent.
Data from the Chamber of Automotive Manufacturers of the Philippines Inc. and Truck Manufacturers Association showed sales fell 10.2 percent to 241,725 units from 269,207 units a year earlier.
In contrast, electrified vehicle sales surged 136.4 percent to 38,286 units, lifting their share of CAMPI-TMA sales to 15.84 percent from 6.02 percent last year.
Hybrid electric vehicles remained the largest xEV segment at 20,716 units. But battery electric vehicle sales quadrupled to 10,476 units, while plug-in hybrid electric vehicle sales jumped to 7,094 units from just 288 units a year earlier.
The shift was even more pronounced in July, when xEVs accounted for 29.5 percent of industry sales, up 18 percentage points from the same month last year.
“The shift to electrification continues to accelerate,” CAMPI President Jose Maria Atienza said.
The broader market showed signs of improvement in July. Overall industry sales, including estimates for brands outside CAMPI-TMA, reached 42,880 units, the highest monthly volume so far this year and 5 percent higher than a year earlier.
CAMPI-TMA sales alone reached 37,319 units, up 0.6 percent from June.
The divergent trends point to a market undergoing a structural shift. While overall vehicle demand remains below last year’s level, xEVs are emerging as a major source of growth, potentially influencing automakers’ product strategies and investments.
“With this continuous growth, the industry is riding on a good momentum. We are hopeful that the positive trend will continue for the remainder of the year,” Atienza said.
