Six brands from Universal Robina Corporation (URC) have retained their strong positions as top choices among Filipino consumers, according to Kantar Group’s Brand Footprint report. The report, which tracks brand performance through consumer reach points (CRP), highlighted notable gains for three of URC’s popular brands, including C2, Nissin, and Cream All.
Great Taste, URC’s coffee brand, remained a key player in the fast-moving consumer goods (FMCG) sector, ranking 8th overall and 4th in the beverages category. With a CRP of 440 million, Great Taste continues to be a household favorite across generations.
Meanwhile, C2, the ready-to-drink tea brand, saw a 25 percent increase in CRP, reaching 32 million and securing the 14th spot in the beverages sector. The brand’s reach grew significantly, with an additional 281,000 households purchasing C2 in 2023.
Other URC brands that maintained their top-tier status include Piattos, which held steady at 7th in the food sector, and Nissin, which climbed to 16th. Payless, the instant noodles brand, made its debut in the Top 20 most chosen food brands, placing 19th in the food sector with a CRP of 74 million.
“We are happy to see that our well-loved brands are reaching even more Filipinos, delighting them with good food choices every day,” said Mian David, URC chief marketing officer and managing director of URC International. “This report also inspires us to continue offering products of superior quality and value, as Great Taste, C2, Piattos, Payless, Nissin, and Cream All are just some of our brands loved by Filipinos across generations.”
Kantar’s Brand Footprint study measures a brand’s success by calculating consumer reach points (CRP), a metric that reflects both the number of shoppers and the frequency of purchases.
“Filipinos are now spending more on FMCG, presenting a bigger opportunity for brands to win,” said Mieke Bartholomeus, Strategic Insights Director at Kantar’s Worldpanel Division. “Many brands, like those from URC, are successfully expanding their reach with improved penetration.”
URC’s flagship brands, including Great Taste, Piattos, and C2, have been ingrained in Filipino culture for decades, alongside newer entrants like Payless, which is already gaining traction with its Payless Xtra Big and Payless Sakto variants.
As one of the Philippines’ largest food and beverage companies, URC also has a growing presence across Southeast Asia, with notable regional brands such as Lexus, Tivoli, and Fun-O.
