ABS-CBN has partnered with India’s over-the-top (OTT) market leader MX Player to broaden its reach among international audiences.
The collaboration is a first for both companies whose business operations extend across continents. ABS-CBN, a Philippine-based media and entertainment organization, has been involved in content creation and production for nearly seven decades.
It has international subsidiaries in the US, Canada, the Middle East, Europe, Australia, Asia, and the Pacific Islands. Its contents are available through cable/satellite, IPTV (video-on-demand set-top box), and iWantTFC (OTT).
MX Player, having bolstered its presence since launching in 2019 with over a billion downloads, is now available as an OTT platform in the US, Canada, Australia, South America and parts of Asia.
“We’re delighted to expand into a new international territory with the addition of these five Filipino titles and we believe the highly relevant and relatable narratives will strike a chord with Indian audiences,” MX Player said.
ABS-CBN’s drama shows include The General’s Daughter, A Mother’s Gift, A Love to Last, Mea Culpa and Love Thy Woman.
ABS-CBN, known for crossing borders through endeavors such as international co-productions, content adaptations, and multi-lingual distributions, deems the partnership a timely opportunity as it expands its viewership to the international market.
“In this partnership, ABS-CBN and MX Player are able to show to a wider range of audience the shared culture of Filipinos and Indians, and – more importantly – a true humanity through exceptional storytelling. Whether it’s about revenge or a love story, crime or action, family or society, viewers will surely find a story apt to their taste,” said Maribel Hernaez, ABS-CBN Global’s managing director for Asia Pacific region.
MX Player users can now enjoy this array of premium Filipino content dubbed in various Indian languages such as Hindi, Tamil, Marathi, Bengali, Kannada, and Malayalam on their desktop and laptop computers, tablets, mobile phones, smart TVs, internet-enabled devices and gaming consoles.
