PLDT Inc., the country’s largest integrated telecommunications firm, has subscribed to 594 million additional shares in Kayana Solutions Inc. to maintain its 45 percent equity interest in the digital experience company formerly known as DigiCo.
The move keeps PLDT aligned with its strategic partners: Metro Pacific Investments Corp. and Manila Electric Co., which each hold 27.5 percent of Kayana.
Kayana, a flagship innovation of the MVP Group, is focused on delivering data-powered, hyper-personalized customer experiences. It leverages the group’s vast data assets to transform how businesses engage with customers—through AI-driven support, personalized credit scoring, and unified platforms for digital household management.
The company is also spearheading efforts to bridge the digital divide by democratizing access to digital tools and services, aiming to empower Filipino consumers across social and economic segments.
Kayana is strongly committed to public-private partnerships, including collaboration with government, to fast-track the country’s transition into a digital-first economy. In parallel, Kayana is cultivating young tech leaders and innovators to ensure long-term growth and digital leadership.
The fresh capital and renewed commitment from PLDT and other MVP Group entities position Kayana as a central player in shaping the Philippines’ digital transformation agenda.
