DITO Telecommunity Corp. said its in-house artificial intelligence assistant, KAi, is now resolving 98 percent of customer inquiries without human help, delivering instant responses across its digital platforms.
Launched in July 2025, KAi has been used on the DITO app, eShop, and social media channels such as Facebook Messenger. The company said this has cut waiting times for routine concerns and improved overall service efficiency.
DITO said automating basic requests allows human agents to focus on more complex issues, leading to better service quality and lower frontline support costs. Customers benefit from round-the-clock support, faster resolutions, and smoother in-chat transactions, while the company gains scalability.
The firm described KAi as more than a chatbot, calling it an evolving digital assistant designed to adapt to users’ needs over time.
Adel Tamano said the technology reflects the company’s goal of improving everyday customer experience through innovation.
KAi has also received regional recognition, including honors at the Asia-Pacific Stevie Awards and the Asian Telecom Awards 2026, where it won AI Initiative of the Year – Philippines.
