A new partnership between the Lapu-Lapu City Government and the Board of Investments is expected to strengthen Cebu’s investment climate, with private sector participation—particularly from Aboitiz InfraCapital—seen as a key catalyst for long-term growth.
The memorandum of agreement, the first of its kind in Cebu, seeks to streamline investment procedures, enhance investor assistance, and modernize the city’s regulatory framework. At the core of the initiative is the planned update of Lapu-Lapu City’s investment code, aimed at delivering clearer policies, more competitive incentives, and faster, more efficient permitting processes.
Mayor Cindi King-Chan said the collaboration supports the city’s ambition to position itself as a leading hub for business and tourism, citing its increasing attractiveness as a venue for conferences and international events.
Private sector backing is expected to play a central role. Aboitiz InfraCapital, a member of the Lapu-Lapu City Chamber of Commerce, has signaled its support for initiatives that simplify doing business and boost investor confidence, particularly through investments in infrastructure and connectivity.
A key pillar of this effort is the Mactan-Cebu International Airport, which Aboitiz InfraCapital operates. The airport continues to serve as a major gateway linking Cebu to domestic and international markets, reinforcing the island’s strategic position for trade and tourism.
Industry stakeholders expect the partnership to translate into increased investments, job creation, and broader opportunities for local enterprises.
By aligning public sector reforms with private sector capabilities, Lapu-Lapu City is positioning itself as a more competitive and investment-ready destination.
The initiative also reflects a broader push to elevate Cebu’s profile as a strategic hub for both business and tourism in the region.
