Puregold Price Club Inc., the grocery chain of businessman Lucio Co, on Wednesday bared the purchase of 14 DiviMart Supermarket chain of stores.
The deal with owners Harry Uy and Vivian Ong Juanitas include leasehold improvements, furniture, fixtures, equipment, and merchandise inventory but did not disclose the acquisition cost.
“The agreement will allow Puregold access to all Divimart supermarket locations which may instantly be converted to Puregold stores under a sublease transaction,” the retail chain said.
An additional 18 Divimart locations will be evaluated for possible conversion.
But for now, Puregold is acquiring 14 stores located in Angat, Bulacan; Mapulang Lupa, Pandi, Bulacan; Morong, Bataan; Cabanatuan City, Nueva Ecija; Olongapo City; San Isidro, Taytay, Rizal; San Miguel, Pasig City; Manggahan, General Trias, Cavite; Mambog, Bacoor, Cavite; Pulo, Cabuyao, Laguna; Tayuman, Manila; Aliaga, Nueva Ecija; San Juan, Taytay, Rizal; and Pulilan, Bulacan.
The DiviMart supermarket chain founded in 1989 by Harry Uy and Vivian Ong Juanitas has more than 30 branches nationwide known for its low price and wide selection of goods offering a variety of products including fresh produce, meat, seafood, dairy, baked goods, frozen foods, snacks, beverages, household goods and personal care items.
“Puregold and Divimart share humble beginnings and the vision to bring customer convenience and best value by offering quality and affordable products,” the company said.