AdSpark is using artificial intelligence to help brands better understand Filipino consumers, turning data and local insights into smarter marketing strategies. Working with Predikta by Netopia AI, the platform simulates audience responses so brands can refine campaigns before launch. The system was validated by checking 200 past campaigns, confirming it reliably predicts real-world results.
Speaking at DigiCon 2026, AdSpark CEO Jose Manuel Fernando explained that while digital tools show who consumers are, AI reveals what actually influences their decisions. Even similar profiles can react differently, making local understanding critical. He emphasized connecting data, creativity, and media planning rather than keeping them separate, noting that AI helps brands move from simply identifying audiences to truly understanding how best to engage them.
AdSpark is part of Globe-backed 917Ventures, reflecting the group’s push to use AI in creating practical, consumer-focused solutions.
