The government is stepping up efforts to police the booming online beauty market, with the Department of Trade and Industry (DTI) forging a new partnership with the cosmetics industry to crack down on non-compliant sellers and strengthen consumer protection in e-commerce.
The Philippine beauty and personal care industry is poised to maintain its strong growth trajectory through 2026, fueled by a young consumer base, booming e-commerce activity, and the powerful influence of social media on purchasing decisions.
Few brands can claim they have been present for first days of school, awkward childhood photos, family reunions, overseas goodbyes, and countless morning routines. Fewer still can say they have done it for a century.