Smart Communications, Inc. (Smart) said its 5G network is constantly being upgraded and optimized to provide the best mobile experience to its subscribers.
Eric Santiago, first vice president and head of Network Strategy and Engineering at PLDT and Smart, said its 5G network had been recognized by the analytics and tech insight firm Opensignal as providing the Best 5G Coverage Experience for subscribers.
“To sustain this level of performance, we are continuously optimizing our network, especially in key strategic areas, to ensure that we cater to the increasing demand of subscribers who would like to have higher speeds, lower latency and more reliability from their mobile service for their online needs,” he said.
Santiago likewise said Smart’s self-optimizing network also serves to enhance subscriber experience on compatible handsets, such as the recently launched Smart ZTE Blade A75 5G, Smart’s most affordable 5G device.
“We have put in place a self-optimizing network that intelligently adjusts to the needs of our subscribers in order to deliver the best customer experience, whether on 4G/LTE or 5G, wherever they may be in the country,” Santiago said.
The company noted that the increase in the number of unique 5G devices driving data traffic continues into 2024 and expects this to be sustained as the price of 5G devices trends lower.
PLDT has also cited 5G adoption as one of the emerging growth streams of the individual business segment, which posted revenue of P41.9 billion in the first half of the year. Mobile data revenue now accounts for 89 percent of total individual wireless revenue.
Currently, PLDT and Smart use artificial intelligence and machine learning processes across their network, joining global operators in the adoption of the technology.
The PLDT Group’s continued investments in enhancing its integrated network and in innovating its products and services are aligned with the group’s commitment to democratize access to the latest technologies like 5G, enable 5G for all, and deliver leveled-up customer experience across the country.
