Auto Sales slides to nearly pandemic-era lows

Vehicle sales by members of the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Truck Manufacturers Association (TMA) sank to a 47-month low in April, signaling continued weakness in the Philippine auto market amid a surge in fuel prices following the conflict in the Middle East.

A joint industry report showed April sales fell to 27,225 units, the weakest tally since 26,370 units sold in May 2022. The figure dropped 25 percent from March’s 36,104 units and slid 19 percent from 33,580 units in April 2025.

Including non-CAMPI and non-TMA brands, total industry sales reached about 32,400 units in April 2026, down 17 percent month-on-month and 8 percent year-on-year as softer consumer demand and seasonal adjustments weighed on the market.

CAMPI president Jose Maria Atienza said the industry has yet to rebound from last year’s slowdown, with elevated fuel prices continuing to push consumers to postpone vehicle purchases.

Year-to-date sales from January to April declined 12 percent to 132,867 units from 150,654 units a year earlier.

Despite the slump, electrified vehicles gained momentum, accounting for 22 percent of April sales, up five percentage points from March. Hybrid electric vehicles dominated the segment with a 70-percent share, followed by plug-in hybrids at 23 percent and battery electric vehicles at 7 percent.

CAMPI said growing demand for fuel-efficient models highlights consumers’ shift toward practicality amid rising costs and inflation pressures.

Toyota Motor Philippines remained the market leader in April with 14,284 units sold, cornering 52.47 percent of the market. Mitsubishi Motors Philippines followed with 3,771 units, ahead of Suzuki Philippines with 1,339, Ford Philippines with 1,116, and Isuzu Philippines with 971 units.

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