Keen & Worth Property Developers Inc. is gearing up for the 2027 completion of its flagship project, Ongpin Tower, as it seeks to establish itself as a new player in the country’s high-end residential market. The property developer also looks to expand its industry footprint through membership in Chamber of Real Estate & Builders’ Associations, Inc..
The company said its 52-storey Ongpin Tower development in Binondo has achieved major construction milestones, including the completion of substructure works and topping-off activities, keeping the project on schedule for turnover next year.
Positioned at the junction of Ongpin, Gonzalo Puyat, and F. Torres streets, the tower is being marketed as a low-density luxury residential development that blends modern amenities with the cultural heritage of Manila’s historic Chinatown district. Features include electric vehicle-ready parking, a sky garden, infinity pool, fitness facilities, and family-oriented recreational spaces.
Founded in 2020, Keen & Worth is seeking to differentiate itself through what it describes as a human-centric and heritage-conscious approach to development, with Ongpin Tower serving as its first major showcase project.
The developer’s recent entry into CREBA also signals broader ambitions beyond a single project. By joining the country’s largest real estate and housing organization, Keen & Worth aims to strengthen its industry presence while participating in initiatives that promote innovation, sustainability, and higher development standards.
As competition intensifies in Metro Manila’s premium residential segment, Keen & Worth believes that a combination of heritage-inspired design, strategic location, and long-term build quality will help carve out a niche in the luxury property market.
