Shakey’s closing more stores amid economic, political challenges

Shakey’s Pizza Asia Ventures Inc. plans to close more outlets this year, following the closure of 15 to 20 stores so far, primarily under its Peri-Peri brand. At the start of 2026, the company operated around 3,000 locations across its brands.

Company leaders stated the business is facing pressure from the ongoing Middle East conflict and domestic political instability. President and CEO Vicente L. Gregorio noted that rising costs for utilities and transportation have significantly impacted operations. Chairman Christopher Paulus Nicholas T. Po explained that 2026 is positioned as a year for restructuring and streamlining operations rather than focusing on profit growth.

To address financial challenges, the company is implementing cost-cutting measures and making modest price adjustments, which remain lower than current inflation rates. Rationalization efforts will focus more on Peri-Peri, a newer brand that offers more room for optimization compared to the established Shakey’s Pizza.

Meanwhile, brands such as R&B Milk Tea and Project Pie will remain on standby. While these segments are still profitable, their growth will be limited for the time being due to changing consumer trends in beverages and the priority given to core business restructuring. Potato Corner continues to operate and expand internationally, including in markets like the United States.

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