Insurance provider InLife is ramping up efforts to boost insurance adoption among young Filipinos by rolling out a low-cost digital product designed to remove cost and accessibility barriers that have long discouraged first-time buyers.
The company said many Gen Z consumers recognize the value of financial protection but continue to postpone purchasing insurance because they perceive it as expensive, complicated, or intended only for older adults with higher incomes.
As more young Filipinos embrace freelancing, entrepreneurship, side hustles, and early financial independence, InLife said they have readily adopted digital banking, online investing, and cashless payments. Insurance, however, remains one of the least penetrated financial products among the demographic.
To bridge the gap, InLife has expanded its financial literacy campaign through educational content and campus engagements under its InLife Gen Free community while launching StackBit, its first stackable digital life insurance product.
StackBit allows customers aged 18 to 55 to begin building life insurance coverage for as little as P10, making protection more affordable and flexible. Instead of paying fixed premiums, policyholders can gradually increase their coverage as their financial capacity grows.
The product comes in three options tailored to different financial goals. Quick Play provides one year of life insurance coverage, while Power Stack offers protection for up to 10 years that can be expanded over time. Bonus Block combines 15 years of coverage with a money-back benefit upon maturity.
“Youth are financially aware, but many traditional insurance products were designed for a different generation and one with greater financial capacity,” said InLife Chief Product and Innovation Officer Jose Eduardo O. Ang.
The initiative reflects a broader push by insurers to attract younger customers through digital-first products that emphasize affordability and flexibility. By lowering the entry cost and simplifying the buying process, InLife aims to encourage Filipinos to start building financial protection earlier, potentially expanding insurance penetration in a market where coverage remains relatively low despite rising financial awareness.
