The Salmon Group Ltd is expanding its motorcycle financing business in the Philippines by introducing in-store motorcycle loans, allowing customers to apply for financing directly at partner dealerships.
The fintech company said the new service builds on its Salmon Moto Loans, first launched online in 2025 through the Salmon App. The company is now bringing the financing option to physical stores through a partnership with Suerte Motoplaza, a growing motorcycle dealership network.
The service will initially be available in selected Suerte Motoplaza branches in Metro Manila, with plans to expand to more locations across the country.
Under the program, customers can apply for motorcycle loans directly at the dealership and receive credit decisions in as fast as 60 seconds. The entire process—from application and approval to loan repayment—is fully digital, reducing paperwork and eliminating long approval waiting times.
Salmon said the in-store offering places financing options at a critical point in the buying process, when customers are deciding whether to purchase a motorcycle.
“For many Filipinos, a motorcycle is more than just a vehicle—it’s a source of livelihood and a practical way to commute through heavy traffic,” said Raffy Montemayor, co-founder of Salmon. He added that the partnership aims to make motorcycle ownership more accessible through faster and more convenient financing.
Motorcycles are widely used in the Philippines for work, delivery services, and daily commuting, making access to credit an important factor for many buyers.
Salmon Moto Loans is offered by Salmon Finance Inc., a financing company licensed and regulated by the Securities and Exchange Commission (Philippines).
Founded in 2022 by banking and technology veterans Pavel Fedorov, George Chesakov, and Montemayor, Salmon aims to build a technology-driven financial platform in Southeast Asia, starting with the Philippine market. The company uses artificial intelligence and its proprietary credit system to provide faster and more accessible consumer lending.
