Rockwell Land Corp., the listed property arm of the Lopez Group, is positioning the redevelopment of Alabang Town Center (ATC) as the cornerstone of its next phase of growth, betting that the iconic southern Metro Manila property can become for Alabang what Rockwell Center became for Makati.
Speaking at the company’s annual shareholders’ meeting on Tuesday, Rockwell Land president and chief executive officer Nestor Padilla said the acquisition of a majority stake in the 17.5-hectare ATC marks the company’s largest transaction to date and a defining milestone as it celebrates its 30th year.
“We are happy to report that we ended the year with a major acquisition—our largest acquisition so far. A befitting way to celebrate our 30th year,” Padilla said.
The executive noted that the scale of the property is comparable to Rockwell Land’s flagship Makati development, underscoring its strategic importance to the company’s long-term plans.
“Together with our horizontal developments, the redevelopment of Alabang Town Center will anchor our exciting next 20 to 30 years,” he said.
The project signals a shift in growth strategy of Rockwell Land toward large-scale, mixed-use and suburban developments, reflecting strong demand for residential communities outside traditional business districts.
Rockwell Land has begun master planning the property, tapping internationally renowned architect Carlos Ott, known for designing Proscenium, and local architect Jun Rodriguez of PRSP. Initial efforts over the next two years will focus on improving parking, traffic circulation, and the tenant mix while preserving the character that made the mall a community landmark.
“But more importantly, we will bring back the old charm of the town, as the locals like to call it,” Padilla said.
The redevelopment is expected to unfold over the next five to 10 years, with Rockwell Land envisioning ATC as a premier suburban lifestyle destination.
The project comes as Rockwell Land posts record financial results, with net income climbing 29 percent to P5.3 billion and reservation sales jumping 62 percent to an all-time high of P25.3 billion, driven largely by robust demand for horizontal and leisure-oriented developments.
