East West Banking Corp. is set to grow its priority banking network and services, following a 40 percent rise in assets under management to P120 billion last year. CEO Jerry G. Ngo announced the bank will increase priority banking branches nationwide from 13 to 20 in the coming years. Since acquiring the business from Standard Chartered in 2015, the lender has expanded its wealthy client base from 2,000 to over 10,000, ranking among the top three to five players in the local onshore affluent market.
To support growth, EastWest partnered with Singapore Management University to train 80 wealth advisors through its dedicated academy. It also rolled out enhanced offerings: personalized investment options, portfolio guidance, and premium Visa Infinite cards with travel perks, competitive forex rates, and global access. The upgrades align with shifting client preferences toward curated experiences and secure, convenient banking solutions.
The expansion targets the fast-growing high-net-worth segment, strengthens EastWest’s position in wealth management, and brings more sophisticated financial and lifestyle services to Filipino affluent clients.
