East West Banking Corporation (EastWest) has expanded its network with the opening of a new branch at The Outlets at LIMA Estate in Lipa City, Batangas. This new location brings the bank’s services closer to one of South Luzon’s most dynamic business and lifestyle centers.
The new branch is designed to cater to the needs of the diverse community within and around LIMA Estate, including professionals, entrepreneurs, families, and company employees. As a key industrial and commercial hub, LIMA Estate plays an important role in driving economic development in Batangas province.
“At EastWest, we believe banking should move with our clients—closer, easier, and more attuned to the way they live and do business,” shared Ivy B. Uy, executive vice president and head of branch banking group at EastWest. “The opening of this branch supports our hyperlocalization strategy. We aim to make financial services accessible in fast-growing areas like Batangas, providing suitable solutions for both personal and business needs.”
The EastWest LIMA Store offers basic banking services such as deposits, loans, and other financial transactions. Beyond routine services, the branch serves as a venue where clients can receive personalized advice and support to achieve their financial goals.
This new branch brings EastWest’s total number of locations in Batangas to eleven. It is part of the bank’s ongoing expansion plan in major regional growth areas across the country, reaffirming its commitment to delivering convenient, personal, and relevant banking services to local communities.
