Mitsubishi Motors Philippines Corp. (MMPC) is strengthening ties with key government agencies as it moves to streamline vehicle imports and lay the groundwork for future investments, including the local production of hybrid electric vehicles.
MMPC President and CEO Ritsu Imaeda met with Bureau of Customs Port of Batangas District Collector Carmelita Talusan and Department of Trade and Industry-Board of Investments (DTI-BOI) Executive Director Corazon Halili-Dichosa on the sidelines of the Philippine International Motor Show, highlighting closer public-private coordination to improve the country’s automotive competitiveness.
The discussions centered on enhancing trade facilitation at the Port of Batangas, MMPC’s main gateway for imported vehicles and manufacturing components. Faster and more predictable cargo processing is expected to improve supply chain efficiency, lower logistics friction and support uninterrupted manufacturing operations.
Beyond trade facilitation, MMPC reaffirmed its commitment to align future investments with the government’s industrial development agenda, particularly efforts to modernize the automotive sector and expand electric vehicle manufacturing.
The move comes as the Philippines seeks to attract more value-added manufacturing investments amid intensifying regional competition for automotive production.
“Constructive engagement with our government stakeholders remains important as we continue to contribute to the growth of the Philippine automotive industry,” Imaeda said. “We value the opportunity to exchange insights with our partners in government and explore ways to support shared economic and industrial objectives.”
For the government, closer collaboration with one of the country’s largest automotive manufacturers supports broader efforts to strengthen domestic manufacturing, attract higher-value investments and position the Philippines as a more competitive production hub in Southeast Asia.
The meeting underscored a shared commitment among MMPC, the Bureau of Customs and the DTI-BOI to create a more efficient trading environment, sustain investment momentum and reinforce the long-term competitiveness of the Philippine automotive industry.
