EastWest launches new-gen banking at Cebu I.T. Park

EastWest has opened its new Store at Cebu I.T. Park, bringing next-generation banking focused on flexibility, convenience, and personalized support. Located in one of Cebu’s busiest business and lifestyle areas, it offers a fresh way to bank that fits how people live today.

Customers can choose between digital services or face-to-face help. A 24/7 self-service area handles transactions like cash deposits anytime, while service pods and private rooms are available for advice and financial planning.

“Banking should fit our customers’ lives, not the other way around,” said Ivy B. Uy, EastWest Head of Branch Banking Group. “This store gives people the freedom to bank how they want.”

It also features a Priority Center for premium clients and EastWest Horizons for wealth management guidance. As one of the first branches with this new design, it blends digital ease with human support—banking built around you.

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