Education, Health & Science
AI helps ad agency uncover what moves consumers
AdSpark is using artificial intelligence to help brands better understand Filipino consumers, turning data and local insights into smarter marketing strategies. Working with Predikta by Netopia AI, the platform simulates audience responses so brands can refine campaigns before launch. The system was validated by checking 200 past campaigns, confirming it reliably predicts real-world results.
Perpetual Help hospital eyes upgrades as healthcare demand grows
A growing population means more patients at the hospital door, and Perpetual Help Medical Center–Las Piñas (PHMC-LP) is looking to expand its capabilities as healthcare demand rises across southern Metro Manila.
Medical center teams up with Singapore partners to boost geriatric care in Southern Luzon
The Mary Mediatrix Medical Center (MMMC) has forged a partnership with Inspire Healthcare Singapore and the Singapore Nurses Association (SNA) to advance its Geriatric Unit, as the hospital moves to address the rising healthcare demand from older adults across Southern Luzon.
Manulife, iCare expand employee protection beyond healthcare coverage
Manulife Philippines and iCare HMO are expanding their corporate benefits partnership to combine healthcare coverage with life and accident insurance, giving employers another way to protect workers and their families against financial shocks.
InLife urges Filipinos to close health coverage gaps
As Breast Cancer Awareness Month ends, Insular Life Assurance Co. Ltd. (InLife) is urging Filipinos to prioritize preventive check-ups and reassess their health insurance, highlighting how the costs of serious illnesses can quickly exceed hospitalization benefits.
