Property
Gen Z reshapes SM Supermalls marketing strategy
Gen Z consumers are driving changes in how SM Supermalls markets its malls, designs customer experiences, and develops digital services, with artificial intelligence expected to play a bigger role in personalization.
CREBA pushes housing reforms to boost affordability
The Chamber of Real Estate and Builders’ Associations Inc. (CREBA) will bring developers, policymakers, and housing stakeholders together in Cebu City in October to push reforms aimed at speeding up housing production and making homeownership more affordable.
PHirst gives away two homes, honors top sellers
PHirst Park Homes Inc. awarded two buyers their reserved house-and-lot units for free in the first draw of its nationwide #OwnTheDream raffle promotion, while also recognizing its top-performing sales teams during its Mid-Year Sales Awards.
SM keeps 100-mall goal as visits lengthen
SM Supermalls remains committed to its five-year expansion plan and goal of operating 100 malls by 2030, even as construction delays, higher operating costs, and cautious consumer spending test the retail-property sector.
SM reshapes malls as shoppers seek value, experiences
SM Supermalls is reworking its mall strategy as inflation and economic uncertainty make Filipino consumers more deliberate about where they spend both their money and their time.
