Property
ALI shifts from mall reinvestment to maximizing upgraded assets
Ayala Land Inc. (ALI) is moving into a more earnings-focused phase of its mall strategy, seeking to extract stronger returns from flagship properties after a major reinvestment cycle while selectively expanding its retail footprint.
Gen Z reshapes SM Supermalls marketing strategy
Gen Z consumers are driving changes in how SM Supermalls markets its malls, designs customer experiences, and develops digital services, with artificial intelligence expected to play a bigger role in personalization.
CREBA pushes housing reforms to boost affordability
The Chamber of Real Estate and Builders’ Associations Inc. (CREBA) will bring developers, policymakers, and housing stakeholders together in Cebu City in October to push reforms aimed at speeding up housing production and making homeownership more affordable.
PHirst gives away two homes, honors top sellers
PHirst Park Homes Inc. awarded two buyers their reserved house-and-lot units for free in the first draw of its nationwide #OwnTheDream raffle promotion, while also recognizing its top-performing sales teams during its Mid-Year Sales Awards.
SM keeps 100-mall goal as visits lengthen
SM Supermalls remains committed to its five-year expansion plan and goal of operating 100 malls by 2030, even as construction delays, higher operating costs, and cautious consumer spending test the retail-property sector.
