Communications & Technology

The Philippines is quickly carving out a place as one of Southeast Asia's most enthusiastic adopters of artificial intelligence, with Filipinos increasingly using Google's Gemini for work, creativity and customer service rather than just casual online queries.

The Information Technology and Business Process Association of the Philippines (IBPAP) is calling for tougher action against insider cybercrime, warning that fraudulent acts committed by a small number of employees could damage the country's reputation as one of the world's leading outsourcing destinations.

The Philippine information technology and business process management (IT-BPM) industry is recalibrating its growth strategy, shifting its focus from expanding headcount to building an artificial intelligence-ready workforce as it targets more than USD50 billion in annual revenues by 2028.

As policymakers and groups debate proposals to bar children under 16 from social media, Globe has reiterated support for a balanced solution instead of a full ban. Lawmaker Roman Romulo recently noted regulation is more practical than an outright restriction, highlighting parents’ key role. Globe says protecting young Filipinos is a shared duty for families, schools, government and industry, calling for stronger platform safeguards plus digital literacy rather than limits that cut off learning opportunities. AmCham and Amnesty International have also warned a total ban could drive children to unregulated spaces. Globe runs programs to teach safe online habits and continues pushing for measures that keep youth protected while letting them benefit from digital tools.

Globe Business is expanding its focus on the local hotel, restaurant and café sector as businesses strive to keep pace with the fast growing digital travel economy. Rising demand from medical and wellness tourists, MICE travelers, and digital nomads is pushing operators to deliver personalized service, while facing a 325 percent jump in industry cyber threats and ongoing labor pressures. The firm is promoting its "Intelligent Transformation" approach, which combines strong connectivity, cloud tools, cybersecurity and data analytics to streamline operations and tailor guest experiences. Industry data shows this level of personalization can lift guest lifetime value by 20 percent to 30 percent. Globe Business shared these strategies during the recent Hospitality and Food and Beverage Summits, aiming to help businesses build secure, efficient digital foundations for long term growth.