Tag: MICE

Janytte Siega is stepping into one of the most significant roles in the Philippine meetings and events industry as SM Hotels and Conventions Corp. (SMHCC) taps the seasoned hospitality executive to lead SMX Convention Center Seaside Cebu ahead of its scheduled opening in November 2026.

SM Hotels and Conventions Corporation (SMHCC) is ramping up efforts to position the Philippines as a stronger player in the global meetings, incentives, conferences, and exhibitions (MICE) market, anchored on the upcoming launch of SMX Convention Center Seaside Cebu.

SMX Convention Center, the meetings and exhibitions arm of SM Prime Holdings, Inc., drew record crowds in 2025, cementing its dominance in the country’s...

SMX Convention Center is on a regional victory lap, giving the Philippines fresh bragging rights in the competitive Meetings, Incentives, Conventions, and Exhibitions (MICE) arena—and a timely boost to its business tourism narrative.

Cebu cemented its rise as a premier meetings, incentives, conferences, and exhibitions (MICE) destination in Southeast Asia with the official launch of the Cebu MICE Guidebook during the ASEAN Tourism Forum’s Travel Exchange (TRAVEX) at the Mactan Expo in Mactan Newtown.