Tag: MICE
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SMHCC bets big on Cebu MICE hub
SM Hotels and Conventions Corporation (SMHCC) is ramping up efforts to position the Philippines as a stronger player in the global meetings, incentives, conferences, and exhibitions (MICE) market, anchored on the upcoming launch of SMX Convention Center Seaside Cebu.
SMX packs halls, breaks record
SMX Convention Center, the meetings and exhibitions arm of SM Prime Holdings, Inc., drew record crowds in 2025, cementing its dominance in the country’s...
SMX snags ASEAN crowns, puts PH centerstage
SMX Convention Center is on a regional victory lap, giving the Philippines fresh bragging rights in the competitive Meetings, Incentives, Conventions, and Exhibitions (MICE) arena—and a timely boost to its business tourism narrative.
Cebu levels up as regional MICR powerhouse
Cebu cemented its rise as a premier meetings, incentives, conferences, and exhibitions (MICE) destination in Southeast Asia with the official launch of the Cebu MICE Guidebook during the ASEAN Tourism Forum’s Travel Exchange (TRAVEX) at the Mactan Expo in Mactan Newtown.
SMX Cebu set to transform MICE
A P3.3-billion SMX Convention Center, billed as the largest in the Philippines, will rise in Cebu by the third quarter of 2026, cementing the city’s position as a premier hub for meetings, incentives, conferences, and exhibitions (MICE).
