Jollibee Foods Corporation (JFC) reported a strong start for its South Korean coffee brand, Compose Coffee, after its pre-opening debut in Taiwan, as part of the company’s growing international coffee strategy.
Compose Coffee, a value-focused coffee chain from South Korea, drew heavy customer traffic at its first Taiwan store. Customers began lining up early in the morning, and demand remained strong throughout the day. At peak hours, the store reportedly sold a cup of coffee about every 20 seconds, with waiting times reaching up to two hours. The store generated around NT$70,000 in sales on its first day.
The brand’s performance highlights strong interest in its affordable, high-quality drinks and large serving sizes. Popular menu items included iced Americano, red bean injeolmi milkshake, and dalgona latte. The launch also benefited from pop culture appeal, including K-pop influence and endorsement by BTS member V, which helped attract first-time customers.
Jollibee Group said the Taiwan results show Compose Coffee’s potential to scale internationally. The company plans to refine operations based on early customer feedback before the official launch.
Jollibee Group International CEO Richard Shin said the brand is built for global growth, offering simple operations, affordable pricing, and everyday coffee appeal.
Compose Coffee also has about 3,000 stores in South Korea and was recently ranked highly for customer satisfaction by the Korea Consumer Agency (KCA), reinforcing its strong home market performance.
The brand is also expanding partnerships, including offering its “Pour Over Coffee” at Hotel 101 Madrid, where it supplies in-room coffee to around 500 rooms, creating a steady revenue stream.
Compose Coffee is part of Jollibee Group’s broader push into the global coffee and beverage market, with plans to enter the Philippines later this year.
