Coins.ph, the Philippines’ largest digital asset exchange and one of its fastest-growing mobile wallets, has introduced a points-based rewards program aimed at deepening user engagement through everyday transactions.
Developed in partnership with Share Treats, the initiative initially targets new users, with broader access for existing customers expected via an in-app Rewards Hub rollout in the coming weeks.
The program allows users to earn points by completing routine financial activities, including QRPH payments and cryptocurrency conversions on the Coins app or web platform.
Accumulated points can be redeemed for a range of food and lifestyle vouchers, accessible directly within the app.
Company executives said the feature reflects a broader push to integrate incentives into daily financial behavior.
“This new rewards system is the first iteration in incentivizing and gamifying user loyalty,” said Amira Alawi, global marketing director at Coins.ph. “By turning everyday financial habits into tangible rewards like snacks or meals, we’re ensuring that every interaction delivers real-world value.”
As part of the launch, newly registered users who reach Level 2 verification within 14 days gain access to a “7-Day Welcome Streak,” enabling them to earn points toward initial rewards or accumulate credits for higher-value redemptions.
Within the Rewards Hub, users are presented with personalized tasks designed to encourage platform activity. These include scanning QRPH payments across a network of more than 600,000 merchants, converting USDC to Philippine pesos, and completing bonus challenges for additional points.
Points earned through the program remain valid for up to one year, offering users flexibility in how and when they redeem rewards.
