Pickup Coffee is accelerating its nationwide expansion through franchising as the fast-growing local chain targets at least 800 stores by end-2026, underscoring rising demand for affordable and convenient coffee among Filipino consumers.
The company, which has expanded to more than 500 stores in less than four years, said it expects sales to grow by around 18 to 20 percent this year, driven by aggressive branch rollouts, product innovation, and increasing repeat transactions.
“Our growth to more than 500 stores reflects how Pickup Coffee has become part of Filipinos’ everyday routines,” said Rami Chahwan, country president and chief executive officer of Pickup Coffee. “As we continue expanding nationwide, franchising allows us to partner with entrepreneurs who believe in our mission of making quality coffee and uplifting experiences more accessible to communities everywhere.”
Pickup Coffee formally launched its franchising program during Franchise Asia Philippines last month, opening the brand to entrepreneurs looking to capitalize on the country’s booming grab-and-go beverage market.
The company said franchise investments range from P1.7 million to P4 million depending on store format, with kiosk concepts requiring lower capital and larger café formats costing more. The package includes franchise fees, construction, equipment, initial inventory, and operational support systems developed from managing over 500 company-owned stores nationwide.
Founded as a grab-and-go concept, Pickup Coffee has quickly emerged as one of the country’s fastest-growing coffee chains, selling more than 50 million cups nationwide. Its rapid growth has been fueled by accessible pricing, digital integration, and a streamlined operating model that allows faster expansion than traditional café formats.
To widen its market reach, the company now operates multiple formats including carts, kiosks, cafés, and the premium Pickup Prime concept. It is also rolling out Café 2.0 branches designed to offer more dine-in options while maintaining fast service and accessibility.
Despite rising global fuel and commodity prices, Chahwan said Pickup Coffee has no immediate plans to raise prices, citing the company’s lean operating structure and efficient store model.
The company has also expanded overseas, with more than 50 stores now operating in Mexico as it continues to grow its international footprint.
