Global food and beverage ingredients leader ofi has partnered with WNC Capital Holdings Inc., parent firm of Wills International Sales Corp. to launch a new joint venture called ofi Philippines Blends.
Announced following a signing ceremony, the partnership will build a new manufacturing facility in Bulacan province, set to open by the fourth quarter of 2026.
Once operational, the plant will produce savory solutions such as seasonings, marinades, and dry mixes tailored to local tastes. It aims to meet rising demand for customized, innovative products that balance authentic flavors, health considerations, and commercial needs.
Combining ofi’s global expertise and WNC Capital’s local market reach, the venture seeks to support Philippine food and beverage makers. It will help brands speed up product development, reduce reliance on imports, and better align with consumer preferences. A recent ofi report found 86 percent of Filipino consumers want more locally inspired menu items, while over 80 percent welcome international flavors—all expecting affordability and authenticity.
ofi Asia Pacific head Ramki Prasad said the move brings the company closer to customers in one of Southeast Asia’s most dynamic markets. WNC Capital president William Chuacokiong added the partnership strengthens support for homegrown brands looking to grow locally and compete globally.
