Bloomberry Resorts Corp. is leaning harder into digital gaming and cost discipline as weak demand from VIP and premium mass players keeps pressure on its traditional gaming business.
The operator of Solaire Resort Entertainment City, Solaire Resort Quezon City, Jeju Sun Hotel & Casino and its online gaming platforms posted consolidated gross gaming revenue of P16.4 billion in the second quarter of 2026, up 15 percent from P14.3 billion a year earlier.
The increase, however, was driven mainly by stronger hold rates across gaming segments rather than a broad recovery in customer demand. VIP and premium mass activity remained soft, leaving first-half GGR essentially flat at P31.1 billion.
“We delivered GGR growth in the second quarter, supported by stronger hold rates across our gaming operations. However, underlying demand in the VIP and premium mass segments remained soft,” Bloomberry Chairman and CEO Enrique K. Razon Jr. said.
The distinction matters because stronger hold rates can lift revenue even when customer spending is not picking up. Sustained growth will ultimately depend on whether demand, particularly among higher-value players, improves.
Bloomberry’s broader business remained steadier. Second-quarter net revenue rose 11 percent to P14.1 billion, while first-half net revenue edged up 1 percent to P27.2 billion. Non-gaming revenue increased 4 percent to P6.4 billion in the first half, providing another buffer against softer casino demand.
Cost control has also helped protect profitability. Cash operating expenses increased just 5 percent in the second quarter and 3 percent in the first half, allowing Bloomberry to contain the impact of weaker underlying demand.
“Looking ahead, we remain focused on disciplined execution. Alongside continued cost optimization, we are advancing our digital strategy,” Razon said.
That strategy is becoming a bigger part of Bloomberry’s growth plans. The company recently launched FUNaloMax on its proprietary platform and plans to bring Solaire Online onto the same platform in the coming weeks, creating an additional revenue channel beyond its physical casinos.
Refinancing is providing further support, with Bloomberry recording P409.5 million in interest expense savings during the first half.
The numbers suggest Bloomberry is buying itself breathing room while waiting for higher-value gaming demand to recover. Digital expansion, tighter costs and lower financing expenses could help bridge the gap, but a sustained improvement in VIP and premium mass activity remains important to reignite overall growth.
