EastWest has been named Best Customer Centric Business Model – Philippines at the Global Retail Banking Innovation Awards. The bank’s hybrid model combines fast digital services for everyday transactions with in‑person advisory support for major financial decisions.
Redesigned customer journeys have cut mobile account‑opening time by about 75 percent to under 10 minutes. Its digital tools and re‑focused branch network, plus expanded community reach, have helped drive strong 2025 results including Php9.2 billion net income, higher consumer lending and deposit growth.
Chief Technology Officer Barani Sundaram received the award for the bank, which continues to blend digital innovation and personalised service for Filipino customers.
