South Asialink Finance Corp. (SAFC) has named Maricel D. Dejongoy as its new President and Chief Executive Officer, betting on an experienced insider to lead the lender’s next phase of growth and deepen its financial inclusion efforts.
Effective July 1, Dejongoy takes the helm after serving as Auto and Truck Loan Group Head at Asialink Finance Corp., where she helped expand one of the group’s core lending businesses.
“I step into this role with purpose and a deep sense of responsibility to our SAFC employees, partners and the communities we serve,” Dejongoy said.
She said the company will focus on expanding its reach, strengthening its product offerings and making financing more accessible to underserved Filipinos.
“We will be deliberate in expanding our reach, strengthening our products and ensuring that more Filipinos experience what it means to have a financing partner that truly works for them,” she said.
Dejongoy added that SAFC intends to build on the momentum established by its previous leadership while pursuing broader growth opportunities.
“The best of SAFC is still ahead of us, and we are more than prepared to make it happen,” she said.
The leadership transition also sees outgoing President and CEO Kevin N. Cabanban assume the role of Deputy Group Chief Executive Officer, reflecting his broader responsibilities across the Asialink Group.
Founded in 2003, SAFC provides financing solutions ranging from vehicle refinancing and auto and truck loans to real estate-backed lending.
The company also offers specialized financing for public utility vehicle operators, transport network vehicle service drivers and women entrepreneurs, underscoring its strategy of expanding credit access to underserved sectors while supporting inclusive economic growth.
