Manulife Philippines has earned industry recognition for its digital customer engagement and talent acquisition initiatives, underscoring the insurer’s efforts to make financial planning more accessible while strengthening its workforce.
The insurer won Social Media Initiative of the Year at the Insurance Asia Awards 2026 for its campaign supporting GoalReady, a customizable life insurance solution designed to help Filipinos save for education, retirement, business, and other financial goals.
Manulife said the campaign used targeted digital and social media content to connect financial planning with customers’ aspirations and encourage conversations about long-term financial security.
“We designed the GoalReady campaign to meet people in those everyday moments with content that connected financial planning to the goals that matter most to them,” Manulife Philippines Chief Marketing Officer Joy Concepcion said.
GoalReady was also a finalist for Excellence in Digital Marketing at the Marketing Excellence Awards 2026.
Separately, Manulife won Excellence in Talent Acquisition at the HR Excellence Awards 2026 for strengthening its in-house recruitment capabilities, hiring manager effectiveness, and candidate experience.
The insurer also earned finalist citations for leadership development, Marketing Team of the Year, and Marketing Leader of the Year.
Manulife was likewise shortlisted at the PR Awards 2026 for its insights-driven public relations initiatives examining Filipinos’ views on longevity.
The recognitions highlight Manulife’s strategy of combining customer insights, digital innovation, and talent development as it seeks to deepen customer engagement and support growth in the Philippine market.
The awards come as insurers increasingly use digital platforms to reach consumers and simplify conversations around financial protection, while competition for skilled talent remains a key consideration for the industry.
