Jollibee Foods Corporation said Wednesday its coffee brand Highlands Coffee continues to perform strongly, boosting the group’s Coffee & Tea business.
The company reported that Highlands Coffee’s revenue in fiscal year 2025 grew at a high double-digit rate compared to 2024. In the first quarter of 2026, same-store sales rose at a high single-digit pace year-on-year, showing steady demand.
Jollibee said the brand maintains “best-in-class” store-level profitability, supported by tight cost control and efficient operations. Most stores are company-owned, allowing better management and consistent performance as the chain expands.
Highlands Coffee, one of Vietnam’s leading quick-service restaurant brands, is known for its Vietnamese coffee and café-style experience. Its growth is driven by a strong business model, customer demand, and efficient store formats.
Digital sales also contributed to growth, with most transactions coming from third-party delivery platforms. The brand’s own mobile app is gaining traction and increasing its share of sales.
Founder and CEO David Thai said the company will continue improving store performance, customer experience, and innovation to support long-term growth.
Jollibee Group International CEO Richard Shin said Highlands Coffee strengthens the group’s global expansion strategy and focus on high-growth businesses.
The company plans to keep expanding Highlands Coffee’s footprint while investing in digital capabilities and maintaining operational discipline.
